What Would Be The Most Important Element That Will Make A Joint Venture Giveaway Successful For My List Building Efforts?
A JV giveaway event is a site setup by Internet marketers who get together to use their lists to help create the email lists of all the marketeers participating. By taking part in such a giveaway event each member has the possibility to increase the size of their own list of subscribers by capitalizing on the joined power of all the other list owners who are taking part.
The way it works is every member of the JV giveaway submits one or more gifts along with their squeeze pages they will be using to gather new registrations. They then consent to send emails their email list on launch day promoting the giveaway and all the free products being given for free by other members.
The single vital element that will make a JV giveaway event a success for you, would surely be - your contributions. A winning event (for you) would be an event where you grow your list. For that to take place you want people to opt-in for your contributions. Therefore you need your offers to be engaging for the people that sign up for the event as members.
What are the qualities your offers should have?
1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.
2) Contemporary - Your contribution must not be a worn out eBook from 2002.
3) Substance - Your contribution must provide much needed, practical information.
4) High quality graphics - People "shop" with their eyes. Make your graphics alluring, delightful to look at and interesting.
5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You basically have to sell your offers twice:
A. At the gift list - You need a teasing headline (some events limit it to 25 characters) and a to the point, attractive copy (some events limit that to 500 or even 300 characters).
B. At the gift's squeeze page - this is like a sales letter only instead of a "buy now" button you will have an opt-in form.
6) Bonuses - You need to (yes, "should" - people have come to count on this) have bonuses on the download page. Please, add a few substantial bonuses and not just the usual affiliate promotions.
7) Follow up - Follow up on your subscribers. Make it your own and give more bonuses.
Conclusion
You need good marketing skills for your gifts to create the type of results you strive for. Invest in your gifts and your list of subscribers will expand.
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